We’ve worked with hundreds of entrepreneurs, and the pattern is painfully clear: the ones who scale know when to hire for their business – and they do it before it feels safe. Not when it’s easy, or obvious, or revenue is starting to take off – but when it feels like a completely irrational risk. Hiring isn’t just a business move; it’s a mindset shift. One that says, “I believe in where this is going… enough to bet on help before I burn out.” Here’s the twist: hiring isn’t just an investment in someone else. It’s an investment in you and in the long-term health of your business.
Let’s get this out of the way: You cannot scale to 7 figures without help.
Yes, we’ve heard the private equity bros preaching about AI replacing everyone. Maybe it will happen, but not just yet. And the content creators insisting they “do it all themselves” – spoiler: they don’t. They’ve outsourced quietly, extensively, and often overseas.
The truth? You can’t clone yourself. You can’t be the service provider, product expert, marketer, accountant, and midnight customer support all in one. Not for long.
So… When Do You Hire for Your Business?
Right when it feels impossible.
When your budget says “no way,” but your calendar, your sanity, and your client experience are all screaming for support – that’s the moment. Not when your bank account is bursting at the seams. It’s before that, when you’ve finally got a small surplus in your budget and are just starting to take a few deep breaths.
Because if you wait until it’s comfortable, you’ll be too late. You’ll end up hiring reactively – under pressure, training in a rush, delegating the wrong things, and missing out on revenue you could’ve already captured.
And revenue matters. Revenue means cash flow. Cash flow means profit. Profit means freedom – and reinvestment. It’s literally the only way to make more money than you are today. So why wait to start the cycle?
Start Small. Think Smart.
No one said your first hire has to be a full-time employee with a 401(k). In our third business (yes, this one), we started with a part-timer. As we grew, her hours grew. We have zero doubt she will be full time employee by the fall. We started by offloading the lowest-hanging fruit – the repetitive tasks clogging our day – and bought ourselves time to chase bigger, revenue-driving ideas. She is brilliant and talented and started adding value from day one – thus allowing us to dream even bigger. (Hello Entrepreneur Like a Mother membership community coming in the fall!).
Not sure what those tasks are for your business? Try this:
Draw a line down the middle of a sheet of paper. On the left: everything you do that someone else could handle. On the right: all the things you wish you had time to do – the tasks that would move the needle. The decision will practically make itself.
Now with your reclaimed time, ask yourself:
If I had to double my revenue but couldn’t work more hours, what would I do?
Forget logistics for a second – just brainstorm. Somewhere between “hire ten people” and “do it all alone,” your real answer lives.
Remember: They’re Not Just Help – They’re a Lever
A good hire doesn’t just lighten your load. They help you grow. They create space for you to close sales, refine your offer, build partnerships, and actually think about the future of your business. We see mompreneurs delay hiring until they’re absolutely maxed out – and by then, they’re burnt out, irritable, and stuck in a business that’s making less than their old corporate gig. Don’t let that be you.
If money’s the sticking point (as it is for many), here’s a practical way to look at it:
They have to pay for themselves by month four. That’s our internal rule. Run the numbers: how much revenue would they need to bring in (directly or indirectly) to justify their cost? Write a real job description. Make a plan. Set clear expectations and review progress. That’s not reckless – it’s responsible.
Scary? Yes. Worth It? Absolutely.
Hiring feels like a leap. But here’s what we’ve learned:
Every time we’ve hired before we felt ready, we stepped up to meet the moment.
Sometimes we made more money. Sometimes we made the wrong hiring decision for the right role. We went at it again. Either way, we learned, we adjusted, and we grew.
If you’re staring at your color-coded planner and three half-finished funnels wondering, ‘Is it too soon?’ It’s not. [Here’s the mindset shift you need to scale without second-guessing yourself.]
