The Founder Files
You’ve done the math.
Now go tell three people your idea. (And one of them cannot be your mother.) Over the past two weeks, we've walked through the Mommy Mayhem Matrix —...
Your TAM looks great.
Now let's talk about why 1% of $100M isn't actually the win you think it is. Last week, we walked through how to calculate your Total Addressable Market — the top-down approach, the bottom-up approach, and why the number has to land between $100 million and $30...
Before You Build Anything, Answer These Two Questions
The entrepreneurship playbook wasn't written for moms. Here's how we rewrote it — starting with the math and the non-negotiables. The entrepreneurship playbook wasn't written for people with kids who somehow need to feed a starving family, get them to hockey practice,...
Services founders are overthinking AI. Here is your one hard thing to do today to get found by your next client.
Everyone is talking about AI taking over. How it is changing search. How it is changing how buyers find vendors. How it is going to make half of what you are doing right now obsolete. And then someone tells you to overhaul your website, learn prompt engineering, add...
Five Weekly Must-Do’s that Separate Founders Who Scale from Founders Who Spiral
Every mom founder we know has had a week that turned into a trainwreck before Tuesday. Not because something catastrophic happened, but because they didn’t have the right information to prioritize the week’s actions before Monday started. The difference between a week...
Your Accountant Isn’t Your CFO
And mistaking one for the other is costing you more than money There is a moment in the early life of every small business when the finances feel completely under control. Your accountant files the taxes. QuickBooks is (mostly) up to date. You know roughly what came...