Now let’s talk about why 1% of $100M isn’t actually the win you think it is. Last week, we walked through how to calculate your Total Addressable Market — the top-down approach, the bottom-up approach, and why the number has to land between $100 million...
The entrepreneurship playbook wasn’t written for moms. Here’s how we rewrote it — starting with the math and the non-negotiables. The entrepreneurship playbook wasn’t written for people with kids who somehow need to feed a starving family, get them...
Everyone is talking about AI taking over. How it is changing search. How it is changing how buyers find vendors. How it is going to make half of what you are doing right now obsolete. And then someone tells you to overhaul your website, learn prompt engineering, add...
And mistaking one for the other is costing you more than money There is a moment in the early life of every small business when the finances feel completely under control. Your accountant files the taxes. QuickBooks is (mostly) up to date. You know roughly what came...
Last week, Beth was sitting in a mastermind full of sharp, ambitious women who have built something real and are hungry to build something bigger. She brought up P&Ls. The room went quiet. Not the kind of quiet that means everyone is thinking. The kind that means...
Victoria and I agreed on a lot. But our arguments? Those are where we made our money. We cried. We fought. We went to our respective corners and came back swinging. And somewhere in the wreckage of those conversations, we almost always landed somewhere better than...
