You’ve done the math.

You’ve done the math.

Now go tell three people your idea. (And one of them cannot be your mother.) Over the past two weeks, we’ve walked through the Mommy Mayhem Matrix — the non-negotiables and flexibility requirements that tell you whether a business fits your actual life — and the...
Your TAM looks great.

Your TAM looks great.

Now let’s talk about why 1% of $100M isn’t actually the win you think it is. Last week, we walked through how to calculate your Total Addressable Market — the top-down approach, the bottom-up approach, and why the number has to land between $100 million...