Now go tell three people your idea. (And one of them cannot be your mother.) Over the past two weeks, we’ve walked through the Mommy Mayhem Matrix — the non-negotiables and flexibility requirements that tell you whether a business fits your actual life — and the...
The entrepreneurship playbook wasn’t written for moms. Here’s how we rewrote it — starting with the math and the non-negotiables. The entrepreneurship playbook wasn’t written for people with kids who somehow need to feed a starving family, get them...
And mistaking one for the other is costing you more than money There is a moment in the early life of every small business when the finances feel completely under control. Your accountant files the taxes. QuickBooks is (mostly) up to date. You know roughly what came...
We have met a lot of female entrepreneurs over the past 30 years. Some built businesses that changed their lives. Others built businesses that consumed them. And a surprising number built something impressive on paper that quietly fell apart the moment they stopped...
Why every female founder needs to obsess over the expense line — not just the top line. She had a beautiful business. On paper. Consistent revenue, a growing client list, and a system that was genuinely working. She was a sales consultant who had cracked the code on...
