The $127,000 Mistake That Almost Killed Her Business Before It Even Launched

by Victoria Sivrais | Jan 14, 2026 | Strategy & Growth

We’ll never forget the day Jessica showed up for our first coaching call. She was supposed to be celebrating. Her sustainable baby products business was launching in two weeks. She had a gorgeous website, beautifully designed packaging, and partnerships with three...

The Mental Minefield Before Launch: What Nobody Tells You About Starting a Business

by Victoria Sivrais | Jan 7, 2026 | Mindset & Leadership

Nobody tells you this before you start. The hardest part of entrepreneurship isn’t the actual building. It’s the eighteen months you spend in your head before you ever take action. We’ve watched hundreds of women sit on brilliant business ideas for...

Scale-Kill-Pivot Strategy: Why Your Best Business Plan Starts With Last Year’s Failures

by Victoria Sivrais | Dec 17, 2025 | Strategy & Growth

Most entrepreneurs waste their best research every December. They close out the books, breathe a sigh of relief (or frustration), and immediately start planning for next year with fresh eyes and clean slates. New goals. New strategies. New energy. It feels productive....

Your Price Will Be Wrong Before It’s Right (And That’s Perfectly Fine)

by Victoria Sivrais | Dec 9, 2025 | Strategy & Growth

Let’s talk about the thing keeping you up at 2am, stress-eating chips while your business idea sits in draft mode: Pricing. You’re paralyzed because you don’t know what to charge. Too high and nobody buys. Too low and you’re working for pennies...

The Mom Entrepreneur’s Freedom Number (And Why You Need It)

by Victoria Sivrais | Nov 19, 2025 | Strategy & Growth

We tell ourselves we’re doing the right thing for our kids. We stay in the corporate job because it’s “stable.” Because it has benefits. Because walking away feels irresponsible when little humans are counting on us to keep the lights on and...