Now let’s talk about why 1% of $100M isn’t actually the win you think it is. Last week, we walked through how to calculate your Total Addressable Market — the top-down approach, the bottom-up approach, and why the number has to land between $100 million...
Everyone is talking about AI taking over. How it is changing search. How it is changing how buyers find vendors. How it is going to make half of what you are doing right now obsolete. And then someone tells you to overhaul your website, learn prompt engineering, add...
Every mom founder we know has had a week that turned into a trainwreck before Tuesday. Not because something catastrophic happened, but because they didn’t have the right information to prioritize the week’s actions before Monday started. The difference between a week...
Last week, Beth was sitting in a mastermind full of sharp, ambitious women who have built something real and are hungry to build something bigger. She brought up P&Ls. The room went quiet. Not the kind of quiet that means everyone is thinking. The kind that means...
Victoria and I agreed on a lot. But our arguments? Those are where we made our money. We cried. We fought. We went to our respective corners and came back swinging. And somewhere in the wreckage of those conversations, we almost always landed somewhere better than...
