by Beth Mazza | Apr 22, 2026 | Strategy & Growth
Everyone is talking about AI taking over. How it is changing search. How it is changing how buyers find vendors. How it is going to make half of what you are doing right now obsolete. And then someone tells you to overhaul your website, learn prompt engineering, add...
by Victoria Sivrais | Apr 8, 2026 | Strategy & Growth
And mistaking one for the other is costing you more than money There is a moment in the early life of every small business when the finances feel completely under control. Your accountant files the taxes. QuickBooks is (mostly) up to date. You know roughly what came...
by Beth Mazza | Apr 1, 2026 | Strategy & Growth
Last week, Beth was sitting in a mastermind full of sharp, ambitious women who have built something real and are hungry to build something bigger. She brought up P&Ls. The room went quiet. Not the kind of quiet that means everyone is thinking. The kind that means...
by Beth Mazza | Mar 18, 2026 | Strategy & Growth
Victoria and I agreed on a lot. But our arguments? Those are where we made our money. We cried. We fought. We went to our respective corners and came back swinging. And somewhere in the wreckage of those conversations, we almost always landed somewhere better than...
by Victoria Sivrais | Mar 11, 2026 | Strategy & Growth
Why every female founder needs to obsess over the expense line — not just the top line. She had a beautiful business. On paper. Consistent revenue, a growing client list, and a system that was genuinely working. She was a sales consultant who had cracked the code on...
by Beth Mazza | Jan 29, 2026 | Strategy & Growth
Victoria and I were 24 hours away from signing the worst deal of our lives. The acquisition offer sat on the table. Life-changing money. The buyers kept calling, increasingly exasperated. Our lawyers had the paperwork ready. All we had to do was sign. But something...
