by Victoria Sivrais | Dec 17, 2025 | Strategy & Growth
Most entrepreneurs waste their best research every December. They close out the books, breathe a sigh of relief (or frustration), and immediately start planning for next year with fresh eyes and clean slates. New goals. New strategies. New energy. It feels productive....
by Victoria Sivrais | Dec 9, 2025 | Strategy & Growth
Let’s talk about the thing keeping you up at 2am, stress-eating chips while your business idea sits in draft mode: Pricing. You’re paralyzed because you don’t know what to charge. Too high and nobody buys. Too low and you’re working for pennies...
by Beth Mazza | Nov 25, 2025 | Strategy & Growth
You’ve been sitting on your business idea for six months. Maybe a year. Maybe longer. You keep telling yourself, “I’ll launch when it’s ready.” When the website is perfect. When the branding is on point. When you’ve focus-grouped...
by Victoria Sivrais | Nov 19, 2025 | Strategy & Growth
We tell ourselves we’re doing the right thing for our kids. We stay in the corporate job because it’s “stable.” Because it has benefits. Because walking away feels irresponsible when little humans are counting on us to keep the lights on and...
by Beth Mazza | Oct 30, 2025 | Strategy & Growth
Somewhere along the line, “follow your passion” became gospel. It’s the advice in every social media post on entrepreneurship. Constantly repeated by people who’ve never actually had to make payroll. But here’s the truth no one wants to say out loud: passion doesn’t...
by Victoria Sivrais | Oct 21, 2025 | Strategy & Growth
In the mostly irritating, yet occasionally exhilarating world of sales, it’s easy to get caught up in the big picture and overlook the power of small, consistent actions. We are always looking for the big move that will deliver our next big elephant. However, we...
