The Founder Files
The $127,000 Mistake That Almost Killed Her Business Before It Even Launched
We’ll never forget the day Jessica showed up for our first coaching call. She was supposed to be celebrating. Her sustainable baby products business...
The Mental Minefield Before Launch: What Nobody Tells You About Starting a Business
Nobody tells you this before you start. The hardest part of entrepreneurship isn't the actual building. It's the eighteen months you spend in your head before you ever take action. We've watched hundreds of women sit on brilliant business ideas for years. Not because...
Five Blog Posts that Got People Talking this Year
We published 47 articles in 2025. These five got the most clicks, the most saves, and the most "wait, what?" messages. 1. Sunday Sanity: How Pancakes and Planning Saved My Mompreneur Mind (and My Business) Sunday pancakes changed everything. Most entrepreneurs wake up...
Scale-Kill-Pivot Strategy: Why Your Best Business Plan Starts With Last Year’s Failures
Most entrepreneurs waste their best research every December. They close out the books, breathe a sigh of relief (or frustration), and immediately start planning for next year with fresh eyes and clean slates. New goals. New strategies. New energy. It feels productive....
Your Price Will Be Wrong Before It’s Right (And That’s Perfectly Fine)
Let's talk about the thing keeping you up at 2am, stress-eating chips while your business idea sits in draft mode: Pricing. You're paralyzed because you don't know what to charge. Too high and nobody buys. Too low and you're working for pennies while secretly...
Done Is Better Than Perfect: Your Guide to Launching Anyway
You've been sitting on your business idea for six months. Maybe a year. Maybe longer. You keep telling yourself, "I'll launch when it's ready." When the website is perfect. When the branding is on point. When you've focus-grouped with every possible contact, you are...
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