The Founder Files

The October Sprint: 4 Moves to Close the Year Strong and Set Up 2026
October isn’t just another month on the calendar home to our favorite holiday for kids, Halloween. It’s the last full month you really have to lock...
Sunday Sanity: How Pancakes and Planning Saved My Mompreneur Mind (and My Business)
Okay, let's be real. The term 'mompreneur' sounds incredibly glamorous. Visions of perfectly coiffed women in power suits, effortlessly juggling board meetings and ballet recitals, dance in our heads. The reality? More like yoga pants, lukewarm coffee, and the...
Our Go-To Mompreneur Inspo on Instagram
1. @zibbyowens + @zibbypublishing The queen of book recs and big ideas. Zibby Owens built Zibby Media, a publishing house, a podcast empire, retreats, and even a bookshop in Santa Monica—all while being a mom of four. She’s upbeat, inspiring, and makes us want to grab...

Victoria and the Terrible, Horrible, No Good, Very Bad Week
I am writing this edition of the Founders Files because Victoria does not have the brain function to write. Or function. Or breathe. Or possibly even go to the bathroom. Some quick background. We took things a little slower this summer, but now we’re revving up in a...
The Great Lock-In – Maverick Style
We never thought we’d admit this, but TikTok finally got us. Not the dances (though our kids would pay real money to see that). Not the hacks for cleaning grout or making three-ingredient dinners. What grabbed us was a trend we didn’t see coming: The Great Lock-In....
3 Best Books to Read Right Now Written by Female Entrepreneurs
Forget the business classics that have been sitting on your nightstand for months, and discover the 3 best books by female entrepreneurs that will inspire, motivate, and surprise you. These three books, written and curated by three incredibly different women who are...
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