We’ll never forget the day Jessica showed up for our first coaching call.
She was supposed to be celebrating. Her sustainable baby products business was launching in two weeks. She had a gorgeous website, beautifully designed packaging, and partnerships with three organic manufacturers.
Instead, she looked like she was about to cry.
“I think I made a huge mistake,” she said, pulling up a spreadsheet that made my stomach drop. “I have $4,200 left in my business account and monthly expenses of $3,800. That gives me roughly five weeks before I’m completely out of money.”
Then she asked the question that broke our heart: “How much revenue do I actually need to generate to keep this alive? Because I honestly have no idea.”
Nine months. $18,000 invested. And she had no clue what her survival number was. She’d done everything the Instagram gurus told her to do. She’d “invested in her dream.” She’d “bet on herself.” She’d gone “all in.”
What she hadn’t done? The actual math on whether this business could survive long enough to succeed.
The Question We Now Make Every Client Answer First
After watching too many brilliant women like Jessica nearly lose everything because they skipped the foundation, we completely rebuilt how we approach coaching.
Now, before we talk about branding, marketing, or launching, we start with the one number that changes everything:
Your Freedom Number.
Not your fantasy income. Not what you think you “should” be making. The real number that answers: “What do I actually need to make this business work without losing my house, my sanity, or my marriage?”
When we sat down with Jessica to calculate her Freedom Number—something she should have done before spending a single dollar—we discovered it was $6,500 monthly. That’s what she needed to cover:
• Her household contribution ($3,200)
• Business operating costs ($2,100)
• A small cushion for inevitable unexpected expenses ($1,200)
But she didn’t know that number when she launched. So, she made decisions in the dark.
Ultimately, Jessica’s story is why we created the Entrepreneur Like a Mother starter kit. A course system that allows you to turn your big idea into an actual business. It’s a step-by-step playbook to guide you through ideation to launch and everything in between.
What The E-Book Would Have Taught Her (Before The Crisis)
The Entrepreneur Like a Mother digital guide walks you through the exact strategies we used to build and sell two multi-7-figure companies. These aren’t theories. They came from the trenches. From our own ugly-crying-in-the-minivan moments. From making expensive mistakes so our clients don’t have to.
The Test Your Seven-Figure Idea module would have saved Jessica months of heartache.
It teaches you how to:
• Calculate your TAM (Total Addressable Market) so you know if your idea is even big enough to be worth pursuing
• Apply the 1% Rule—if you can only capture 1% of your market, will that equal at least $1 million in revenue? If not, your market might be too small
• Pressure-test whether your market is actually growing or if you’re chasing yesterday’s trend
At this point, Jessica didn’t have time for another book, digital or otherwise? So she watched the movie! Once we stabilized Jessica’s immediate cash crisis, we had her go through the Entrepreneur Like a Mother video series. She watched it while folding laundry, during her commute, and (her favorite spot) while hiding in the pantry eating chocolate after particularly rough days.
The Yellow Means Go module hit Jessica hard. It’s all about launching before you’re “ready”—with your MVP (Minimum Viable Product) instead of the perfect version you’ll spend years building.
Also, The Money Makes the World Go Round module literally walks you through establishing financial rules BEFORE you start. Things like – maintaining a cash cushion, never taking on debt unless you personally have the funds to cover it if needed, and managing expenses against predictable revenue only—not hoping that big order comes through.
When Jessica watched this, she actually texted me: “WHERE WAS THIS NINE MONTHS AGO?!”
What Actually Happened to Jessica
Jessica didn’t quit. But she came damn close.
After implementing everything in she had learned from Entrepreneur Like a Mother—the strategies she should have used from day one—she stabilized her business. A year later, she crossed $100K in annual revenue. Two years later, she had the cash flow to reintroduce her other products and hire her first part-time employee.
But here’s what she told us recently: “I could have gotten here so much faster if I’d just done the foundational work first. If I’d calculated my Freedom Number before spending a dime. If I’d pressure-tested my TAM. If I’d launched with an MVP instead of perfection.”
Don’t make the $127,000 mistake. Do the work before you get going! Calculate your Freedom Number. Pressure-test your TAM. Launch your MVP. Then watch what happens when you build a business on strategy instead of hope.
Ready to stop guessing and start building? Get the complete Entrepreneur Like a Mother Starter Kit for just $98. Everything you need to turn your idea into income—without the expensive mistakes.
