Scroll Instagram and you’d think the secret to making money is going viral. Sure, it’s exciting when a post blows up, but for most women we know, the payoff is small. Maybe a few thousand dollars, sometimes nothing at all, even for those with huge followings.
It’s the exact opposite with a tangible business, whether that’s brick-and-mortar or service-based. The build is slower, yes. But the money is real. Real enough to hire help, expand your operations, and scale without relying on social media trends or algorithms. (It’s crazy the number of times we have to shift our social media strategy to chase some change Meta has made, only to master it just in time for another big change a week later.)
For mompreneurs, the leap from a steady six figures to the seven-figure mark isn’t about working longer hours. It’s about identifying what’s already working, doubling down, and doubling down again until it shows up in your revenue, and just as significant, your profits.
Here are the three high-leverage decisions that have a better chance at helping you multiply your results without riding an algorithm wave.
1. Stop Being the Bottleneck
You are probably the single biggest thing slowing down your business growth. That’s not criticism, it’s the truth and you know it. In the early days, you had to be in the weeds, doing it all yourself. But scaling requires a different mindset.
For Beth, it was sales. She thought she needed to be in every sales meeting to ensure things closed. But the more meetings she attended, the less time she had to prepare. The less time she had to prepare, the less successful meetings she had. It was a vicious cycles.
For V, it was accounting. She insisted she was the only one who could handle monthly financials. But as she took on bigger clients, the reports started arriving days, weeks and even a month late. slowing decision-making and growth.
The move: Identify the decisions, tasks, or approvals that live only with you. Every time work stalls on your plate, your growth slows. Document your processes. Delegate client communication, marketing execution, or operations to trusted team members. This isn’t about stepping away from your vision, It’s about freeing your time for true CEO-level work.
2. Double Down on Your Profit Engine
Scaling isn’t about adding more offers (we don’t care what Instagram says.) It’s about amplifying the ones that already work. Too many mompreneurs chase new ideas and spread themselves thin, burning out without a big revenue jump.
Look at your numbers. Which product or service consistently delivers the best margins and happiest customers? Which sales approach brings in your highest-value clients? That’s your profit engine.
At our consulting firm, we offered a buffet of services. But two stood out:
- Giving real intelligence on the biggest factors impacting stock price shifts during market swings.
- Helping companies brag about smart sustainability practices to investors without spooking them over costs.
When we doubled down on these two services, retooled our sales materials, and trained our team to focus here, revenues jumped almost immediately.
The move: Pour your resources into what’s already proven. Increase marketing for that offer. Improve delivery. Upsell or cross-sell complementary solutions. Strengthening your strongest driver makes scaling faster and easier.
3. Buy Back Your Time
Scaling requires spending money before you feel “ready.” The shift is from thinking, I can’t afford to outsource to I can’t afford not to.
Every hour you spend on admin, bookkeeping, or inbox triage is an hour you’re not building your business. If your time is worth $200/hour and you’re doing $20/hour work, you’re your own growth cap.
We learned this the hard way. At first, we hired low-cost interns. They helped, but their skills were limited. Soon enough, AI and smarter apps made much of that work cheaper still. What we really needed was a high-level hire who could run the office so we could focus on selling and delivering at the top level.
Our first “big” hire felt risky. We gave him just three months in our heads, to prove himself. Then came a week when we were traveling nonstop, and he had to manage a critical project. The result wasn’t perfect, but we saw his commitment and problem-solving. We invested more time in training him, and before long, he was producing flawless work.
The move: Hire for leverage, not just relief. Bring in people who can not only handle the work,but also improve it.
We learned (twice) that the jump from six to seven figures isn’t about squeezing a few more hours into your day. It’s about taking a clear-eyed look at what’s truly making you money, whether that’s revenue or profits, and then doubling down on the winners, and cutting the bad (or even the merely “meh”)
