Strategy & Growth
Your Accountant Isn’t Your CFO
And mistaking one for the other is costing you more than money There is a moment in the early life of every small business when the finances feel...
The Financial Blind Spot Quietly Stalling Your Business
Last week, Beth was sitting in a mastermind full of sharp, ambitious women who have built something real and are hungry to build something bigger. She brought up P&Ls. The room went quiet. Not the kind of quiet that means everyone is thinking. The kind that means...
When Victoria Won the Argument (And We Both Made More Money)
Victoria and I agreed on a lot. But our arguments? Those are where we made our money. We cried. We fought. We went to our respective corners and came back swinging. And somewhere in the wreckage of those conversations, we almost always landed somewhere better than...
Revenue Is Vanity. Cash Flow Is Sanity.
Why every female founder needs to obsess over the expense line — not just the top line. She had a beautiful business. On paper. Consistent revenue, a growing client list, and a system that was genuinely working. She was a sales consultant who had cracked the code on...
The 10 Questions That Saved Us From a $4 Million Mistake
Victoria and I were 24 hours away from signing the worst deal of our lives. The acquisition offer sat on the table. Life-changing money. The buyers kept calling, increasingly exasperated. Our lawyers had the paperwork ready. All we had to do was sign. But something...
Our pipeline dropped 10 percent every month for six straight months.
I still remember the exact moment Victoria and I finally admitted what we'd been avoiding for weeks: our business was in a death spiral. We were sitting in our conference room, staring at numbers that made us physically sick. For a company used to 50 percent...
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