Strategy & Growth
The client who changed how we price everything
The call came at 7:45 on a Tuesday night. Just one quick thing. It was a legacy account. One of the first clients we carried over from our old firm...
What I Wish I’d Known Before I Sold My First Company
The day I sold my first company, I didn't pop champagne. I signed the documents, took the congratulatory calls, and went home to make dinner for four kids. Sometime after putting the kids to bed, I took a peak at my checking account. It had a lot more zero’s than the...
You’ve done the math.
Now go tell three people your idea. (And one of them cannot be your mother.) Over the past two weeks, we've walked through the Mommy Mayhem Matrix — the non-negotiables and flexibility requirements that tell you whether a business fits your actual life — and the One...
Your TAM looks great.
Now let's talk about why 1% of $100M isn't actually the win you think it is. Last week, we walked through how to calculate your Total Addressable Market — the top-down approach, the bottom-up approach, and why the number has to land between $100 million and $30...
Before You Build Anything, Answer These Two Questions
The entrepreneurship playbook wasn't written for moms. Here's how we rewrote it — starting with the math and the non-negotiables. The entrepreneurship playbook wasn't written for people with kids who somehow need to feed a starving family, get them to hockey practice,...
Services founders are overthinking AI. Here is your one hard thing to do today to get found by your next client.
Everyone is talking about AI taking over. How it is changing search. How it is changing how buyers find vendors. How it is going to make half of what you are doing right now obsolete. And then someone tells you to overhaul your website, learn prompt engineering, add...
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