Rule 4: Start Before the Gun Goes Off

Rule 4: Start Before the Gun Goes Off

It’s official. You’re in startup goddess mode and you will not sacrifice growth for a good night’s sleep. You know what it’s going to take – financially and emotionally – to build your business. And you know what you are giving up, and why, to pursue your...
Rule 2: Build Yourself a Kitchen Cabinet

Rule 2: Build Yourself a Kitchen Cabinet

You’ve got a winning idea. Now you need your personal pit crew to help you nurture it into a real business. Running a new business idea is usually just that, running. A body in motion tends to stay in motion, so it’s natural to put your head down and follow your...
An Introduction to The Rules

An Introduction to The Rules

We sat in the conference room, anxiously awaiting our presentation slot. We had been asked to present our boldest and best ideas to move into a new market and double the growth of our business segment. We had prepped for weeks. Our PowerPoint was flawless. Finally, it...