The Founder Files
Sunday Sanity: How Pancakes and Planning Saved My Mompreneur Mind (and My Business)
Okay, let's be real. The term 'mompreneur' sounds incredibly glamorous. Visions of perfectly coiffed women in power suits, effortlessly juggling board meetings and ballet recitals, dance in our heads. The reality? More like yoga pants, lukewarm coffee, and the...
Our Go-To Mompreneur Inspo on Instagram
1. @zibbyowens + @zibbypublishing The queen of book recs and big ideas. Zibby Owens built Zibby Media, a publishing house, a podcast empire, retreats, and even a bookshop in Santa Monica—all while being a mom of four. She’s upbeat, inspiring, and makes us want to grab...
Victoria and the Terrible, Horrible, No Good, Very Bad Week
I am writing this edition of the Founders Files because Victoria does not have the brain function to write. Or function. Or breathe. Or possibly even go to the bathroom. Some quick background. We took things a little slower this summer, but now we’re revving up in a...
The Great Lock-In – Maverick Style
We never thought we’d admit this, but TikTok finally got us. Not the dances (though our kids would pay real money to see that). Not the hacks for cleaning grout or making three-ingredient dinners. What grabbed us was a trend we didn’t see coming: The Great Lock-In....
3 Best Books to Read Right Now Written by Female Entrepreneurs
Forget the business classics that have been sitting on your nightstand for months, and discover the 3 best books by female entrepreneurs that will inspire, motivate, and surprise you. These three books, written and curated by three incredibly different women who are...
Back-to-School Checklist for Mompreneurs
Summer is chaotic, fun, energizing, exhausting…everything but predictable when you’re balancing a business and your kids. For mompreneurs, it’s the season of contradictions: magical memories at the pool one moment, late-night emails and stress-eating Goldfish crackers...
The 3 High-Leverage Decisions That Take Mom-Run Businesses from Six to Seven Figures
Scroll Instagram and you’d think the secret to making money is going viral. Sure, it’s exciting when a post blows up, but for most women we know, the payoff is small. Maybe a few thousand dollars, sometimes nothing at all, even for those with huge followings. It’s the...
Summer Productivity Tips for Mompreneurs: A 5-Minute Mindset Reset
Most of us have a few weeks left before our kids go back to school, which means a front row seat to the goals we set and didn’t even come close to accomplishing. Meanwhile, we are feeling the guilt of counting the days until our kids go back to school, yet torn...
From Bootstraps to Bold Moves: Smart Funding Strategies for Mompreneurs Who Want to Scale
Scaling your business past six figures and into that glorious seven-figure territory takes more than grit, hustle, and midnight AI searches. It takes capital. Real money.It’s not just the small monthly savings you set aside—everything else seems to take...
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