The Founder Files
Done Is Better Than Perfect: Your Guide to Launching Anyway
You've been sitting on your business idea for six months. Maybe a year. Maybe longer. You keep telling yourself, "I'll launch when it's ready." When...
The Mom Entrepreneur’s Freedom Number (And Why You Need It)
We tell ourselves we're doing the right thing for our kids. We stay in the corporate job because it's "stable." Because it has benefits. Because walking away feels irresponsible when little humans are counting on us to keep the lights on and food on the table. But...
Why “Do What You Love” Is Terrible Business Advice
Somewhere along the line, “follow your passion” became gospel. It’s the advice in every social media post on entrepreneurship. Constantly repeated by people who’ve never actually had to make payroll. But here’s the truth no one wants to say out loud: passion doesn’t...
Boost Your Sales Pipeline: 5 High-Impact Actions in Under an Hour Each
In the mostly irritating, yet occasionally exhilarating world of sales, it's easy to get caught up in the big picture and overlook the power of small, consistent actions. We are always looking for the big move that will deliver our next big elephant. However, we...
Beyond the Mompreneur Grind: 3 Signs You Desperately Need a Business Partner
Juggling motherhood and entrepreneurship is a feat of superhuman proportions. You’ve likely mastered the art of scheduling, perfected the work-life balance (or at least found a precarious equilibrium), and are generating revenue. But sometimes, the key to unlocking...
The October Sprint:
Four Moves to Close the Year Strong and Set Up 2026 October isn’t just another month on the calendar home to our favorite holiday for kids, Halloween. It’s the last full month you really have to lock in your business goals for the year. By the time November rolls...
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