The Founder Files
Five Weekly Must-Do’s that Separate Founders Who Scale from Founders Who Spiral
Every mom founder we know has had a week that turned into a trainwreck before Tuesday. Not because something catastrophic happened, but because they...
Your Accountant Isn’t Your CFO
And mistaking one for the other is costing you more than money There is a moment in the early life of every small business when the finances feel completely under control. Your accountant files the taxes. QuickBooks is (mostly) up to date. You know roughly what came...
The Financial Blind Spot Quietly Stalling Your Business
Last week, Beth was sitting in a mastermind full of sharp, ambitious women who have built something real and are hungry to build something bigger. She brought up P&Ls. The room went quiet. Not the kind of quiet that means everyone is thinking. The kind that means...
5 Weekly Habits of Every Successful Female Entrepreneur
We have met a lot of female entrepreneurs over the past 30 years. Some built businesses that changed their lives. Others built businesses that consumed them. And a surprising number built something impressive on paper that quietly fell apart the moment they stopped...
When Victoria Won the Argument (And We Both Made More Money)
Victoria and I agreed on a lot. But our arguments? Those are where we made our money. We cried. We fought. We went to our respective corners and came back swinging. And somewhere in the wreckage of those conversations, we almost always landed somewhere better than...
Revenue Is Vanity. Cash Flow Is Sanity.
Why every female founder needs to obsess over the expense line — not just the top line. She had a beautiful business. On paper. Consistent revenue, a growing client list, and a system that was genuinely working. She was a sales consultant who had cracked the code on...