The Founder Files

The Email That Sat in Drafts for Six Weeks

The Email That Sat in Drafts for Six Weeks

Most founders price the risk of asking. Almost nobody prices the risk of staying quiet. Early on, we built a spreadsheet of every person we knew. We exported our LinkedIn contacts, painstakingly scoured our email boxes (pre-AI of course) and added the membership...

The client who changed how we price everything

The call came at 7:45 on a Tuesday night. Just one quick thing. It was a legacy account. One of the first clients we carried over from our old firm when we left to start Clermont, and one of the reasons we had the nerve to leave at all. To get them to sign with an...

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