The Founder Files

We’ll never forget the day Jessica showed up for our first coaching call. She was supposed to be celebrating. Her sustainable baby products business was launching in two weeks. She had a gorgeous website, beautifully designed packaging, and partnerships with three...

We published 47 articles in 2025. These five got the most clicks, the most saves, and the most "wait, what?" messages. 1. Sunday Sanity: How Pancakes and Planning Saved My Mompreneur Mind (and My Business) Sunday pancakes changed everything. Most entrepreneurs wake...

Most entrepreneurs waste their best research every December. They close out the books, breathe a sigh of relief (or frustration), and immediately start planning for next year with fresh eyes and clean slates. New goals. New strategies. New energy. It feels...

Let's talk about the thing keeping you up at 2am, stress-eating chips while your business idea sits in draft mode: Pricing. You're paralyzed because you don't know what to charge. Too high and nobody buys. Too low and you're working for pennies while secretly...

You've been sitting on your business idea for six months. Maybe a year. Maybe longer. You keep telling yourself, "I'll launch when it's ready." When the website is perfect. When the branding is on point. When you've focus-grouped with every possible contact, you...

We tell ourselves we're doing the right thing for our kids. We stay in the corporate job because it's "stable." Because it has benefits. Because walking away feels irresponsible when little humans are counting on us to keep the lights on and food on the table. But...

Somewhere along the line, “follow your passion” became gospel. It’s the advice in every social media post on entrepreneurship. Constantly repeated by people who’ve never actually had to make payroll. But here’s the truth no one wants to say out loud: passion...

In the mostly irritating, yet occasionally exhilarating world of sales, it's easy to get caught up in the big picture and overlook the power of small, consistent actions. We are always looking for the big move that will deliver our next big elephant. However, we...

Juggling motherhood and entrepreneurship is a feat of superhuman proportions. You’ve likely mastered the art of scheduling, perfected the work-life balance (or at least found a precarious equilibrium), and are generating revenue. But sometimes, the key to unlocking...