The Founder Files
The Mom Entrepreneur’s Freedom Number (And Why You Need It)
We tell ourselves we're doing the right thing for our kids. We stay in the corporate job because it's "stable." Because it has benefits. Because walking away feels irresponsible when little humans are counting on us to keep the lights on and food on the table. But...
Why “Do What You Love” Is Terrible Business Advice
Somewhere along the line, “follow your passion” became gospel. It’s the advice in every social media post on entrepreneurship. Constantly repeated by people who’ve never actually had to make payroll. But here’s the truth no one wants to say out loud: passion doesn’t...
Boost Your Sales Pipeline: 5 High-Impact Actions in Under an Hour Each
In the mostly irritating, yet occasionally exhilarating world of sales, it's easy to get caught up in the big picture and overlook the power of small, consistent actions. We are always looking for the big move that will deliver our next big elephant. However, we...
Beyond the Mompreneur Grind: 3 Signs You Desperately Need a Business Partner
Juggling motherhood and entrepreneurship is a feat of superhuman proportions. You’ve likely mastered the art of scheduling, perfected the work-life balance (or at least found a precarious equilibrium), and are generating revenue. But sometimes, the key to unlocking...
The October Sprint:
Four Moves to Close the Year Strong and Set Up 2026 October isn’t just another month on the calendar home to our favorite holiday for kids, Halloween. It’s the last full month you really have to lock in your business goals for the year. By the time November rolls...
Sunday Sanity: How Pancakes and Planning Saved My Mompreneur Mind (and My Business)
Okay, let's be real. The term 'mompreneur' sounds incredibly glamorous. Visions of perfectly coiffed women in power suits, effortlessly juggling board meetings and ballet recitals, dance in our heads. The reality? More like yoga pants, lukewarm coffee, and the...
Our Go-To Mompreneur Inspo on Instagram
1. @zibbyowens + @zibbypublishing The queen of book recs and big ideas. Zibby Owens built Zibby Media, a publishing house, a podcast empire, retreats, and even a bookshop in Santa Monica—all while being a mom of four. She’s upbeat, inspiring, and makes us want to grab...
Victoria and the Terrible, Horrible, No Good, Very Bad Week
I am writing this edition of the Founders Files because Victoria does not have the brain function to write. Or function. Or breathe. Or possibly even go to the bathroom. Some quick background. We took things a little slower this summer, but now we’re revving up in a...
The Great Lock-In – Maverick Style
We never thought we’d admit this, but TikTok finally got us. Not the dances (though our kids would pay real money to see that). Not the hacks for cleaning grout or making three-ingredient dinners. What grabbed us was a trend we didn’t see coming: The Great Lock-In....
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