The Founder Files

Victoria and I agreed on a lot. But our arguments? Those are where we made our money. We cried. We fought. We went to our respective corners and came back swinging. And somewhere in the wreckage of those conversations, we almost always landed somewhere better than...

Why every female founder needs to obsess over the expense line — not just the top line. She had a beautiful business. On paper. Consistent revenue, a growing client list, and a system that was genuinely working. She was a sales consultant who had cracked the code...

Victoria and I were 24 hours away from signing the worst deal of our lives. The acquisition offer sat on the table. Life-changing money. The buyers kept calling, increasingly exasperated. Our lawyers had the paperwork ready. All we had to do was sign. But something...

I still remember the exact moment Victoria and I finally admitted what we'd been avoiding for weeks: our business was in a death spiral. We were sitting in our conference room, staring at numbers that made us physically sick. For a company used to 50 percent...

We’ll never forget the day Jessica showed up for our first coaching call. She was supposed to be celebrating. Her sustainable baby products business was launching in two weeks. She had a gorgeous website, beautifully designed packaging, and partnerships with three...

We published 47 articles in 2025. These five got the most clicks, the most saves, and the most "wait, what?" messages. 1. Sunday Sanity: How Pancakes and Planning Saved My Mompreneur Mind (and My Business) Sunday pancakes changed everything. Most entrepreneurs wake...

Most entrepreneurs waste their best research every December. They close out the books, breathe a sigh of relief (or frustration), and immediately start planning for next year with fresh eyes and clean slates. New goals. New strategies. New energy. It feels...

Let's talk about the thing keeping you up at 2am, stress-eating chips while your business idea sits in draft mode: Pricing. You're paralyzed because you don't know what to charge. Too high and nobody buys. Too low and you're working for pennies while secretly...

You've been sitting on your business idea for six months. Maybe a year. Maybe longer. You keep telling yourself, "I'll launch when it's ready." When the website is perfect. When the branding is on point. When you've focus-grouped with every possible contact, you...