The Founder Files

Four Moves to Close the Year Strong and Set Up 2026 October isn’t just another month on the calendar home to our favorite holiday for kids, Halloween. It’s the last full month you really have to lock in your business goals for the year. By the time November rolls...

We never thought we’d admit this, but TikTok finally got us. Not the dances (though our kids would pay real money to see that). Not the hacks for cleaning grout or making three-ingredient dinners. What grabbed us was a trend we didn’t see coming: The Great Lock-In....

Scroll Instagram and you’d think the secret to making money is going viral. Sure, it’s exciting when a post blows up, but for most women we know, the payoff is small. Maybe a few thousand dollars, sometimes nothing at all, even for those with huge followings. It’s...

Scaling your business past six figures and into that glorious seven-figure territory takes more than grit, hustle, and midnight AI searches.  It takes capital. Real money.It’s not just the small monthly savings you set aside—everything else seems to take...

Let’s get something straight right out of the gate: if you’re a working mom building a business, you’re already operating at an Olympian’s level. You’ve negotiated bedtime like a hostage negotiator, were only a few minutes late for pickup despite closing a deal...

Here’s the truth...most women founders wait way too long to make their first hire. And when they finally do, they’re so overwhelmed they hand over the keys to the business (and their sanity) to the first person who seems remotely competent and is willing to take on...

Struggling with when to hire for your business? The secret to scaling isn’t waiting—it’s betting on help before you’re ready. Here’s why.

Scaling doesn’t mean selling out. It means finally building a business that doesn’t run on your exhaustion. If the phrase “scale your business” gives you a pit in your stomach, you’re not alone—and you’re not wrong. Scaling can feel overwhelming, even selfish. But when done right, it’s the most powerful way to reclaim your time, protect your energy, and step into the CEO role.